Maryland governor Martin O’Malley told BuzzFeed that Democrats will win in 2012 by energizing their base, not by trying to persuade elusive swing voters.
O’Malley, a top Obama ally who chairs the the Democratic Governors Association and is often named as a possible presidential contender in 2016, discounted the idea that whoever wins the presidential election be the candidate who focuses most closely on independent voters. And he suggested that the Democratic National Convention marked a decision to run a campaign centered on core Democratic voters — traditionally, younger, more liberal, African-American, and Hispanic.
“Sometimes in campaigns you can drive yourself crazy with the micro-targeting and the pollsters and the tea leaves and the pixie dust trying to twist yourself into triple back-flips to appeal to the three percent that are the undecideds that live in suburbs and have lawns that are less than 20 feet long and all that bullshit,” O’Malley said in an interview at BuzzFeed’s Manhattan office Thursday. “Just tell the base why you’re doing what you’re doing and why you’re better than the other guy.”