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NEW TV AD: Snyder's Policies Work For The Wealthy, Not For Everyone

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The Democratic Governors Association today released a new television ad, “Online,” in which Democratic gubernatorial candidate Mark Schauer explains how Governor Rick Snyder’s economic policies have worked for the wealthiest, but not for middle-class families. The DGA also launched a new website to accompany the ad, OurMichiganEconomy.com, which details how Snyder cut education funding by a billion dollars and provided tax breaks to companies, even if they shipped jobs overseas.
Watch the ad here: http://youtu.be/LMPZpOwXXJs
Visit the new website: OurMichiganEconomy.com
“Mark Schauer understands that a strong Michigan economy requires investing in education, high-tech research, and good jobs that support families,” said DGA Communications Director Danny Kanner. “Governor Snyder just doesn’t get that – his policies have rewarded the wealthiest and companies that ship jobs overseas while punishing students, seniors, and middle-class families. Michigan needs policies that work for everyone, not just the very wealthy.”
“Online” is the 4th spot that the DGA has run in Michigan. The organization plans to invest significantly in the state.
Here’s the backup for the ad:

AUDIO AND VIDEO BACKUP
Video: Mark Schauer in manufacturing setting speaking to camera.  Camera pulls back (digitally) to reveal that Mark is a video playing on a website that says “Make Michigan’s Economy Work For The Middle Class”.
 
Audio: [Mark Schauer to camera]
“I’m Mark Schauer, and there’s a lot we can do to make Michigan’s economy better.
 
 
 
Video: Pull back to reveal the computer screen is in an elementary school computer lab full of students.  Mark gestures to the students on “come from a good education.”
 
Text on screen:  1. Reverse Rick Snyder’s Education Cuts
 
Audio: First, we can reverse Governor Snyder’s billion dollars in education cuts – a good job comes from a good education.
 
Snyder Cut Over a $1 Billion from Education:

  • K12 cut: $930,663,300
  • Community college cut: $12,000,000
  • Higher education cut: $216,000,100
  • TOTAL education cut: $1,158,663,400 [FY 2011-12 SCHOOL AID BUDGET]

 
Snyder’s Final Budget Cut K-12 Education Funding by More Than 2 Percent and Universities by 15 Percent. “In an interview with The Associated Press, Snyder said he thinks the state will be “finished with the cut model” for schools in 2012-13, after they endured some major reductions in the current fiscal year. Public schools were cut more than 2 percent, or about $1 billion, and the state’s universities absorbed 15 percent cuts. Most universities raised tuition by nearly 7 percent as a result.” [Associated Press, 12/20/11]
 
 

Video: Cut to a computer sitting on a desk in the middle of an empty factory – Mark is speaking on the computer screen, gestures to empty factory on “even if they send jobs overseas.”
 
Text on Screen: 2. Stop rewarding companies that outsource
 
Audio: Rick Snyder gave tax breaks to businesses, even if they send jobs overseas. We should stop rewarding companies that outsource.
 
 
 
 
 
Gave Huge Tax Breaks to Businesses. “Gov. Rick Snyder signed the biggest tax overhaul in Michigan in 17 years that finances the elimination of the Michigan business tax with a bundle of changes to the personal income tax.
Overall, it amounts to a $220 million net cut in tax revenues to state coffers, but for Michigan businesses, including some 100,000 that no longer will have to pay the repealed Michigan Business Tax, it’s a $1.65 billion cut. The difference is being made up with $1.42 billion in additional income taxes, which includes applying the tax to pensions and other retirement income.” [Bridge Magazine, 5/25/11]
 
Department of Labor Concluded Steelcase Inc. in Grand Rapids Shifted Jobs Overseas. “Section 222(a)(1) has been met because a significant number  or proportion of the workers in Steelcase, Inc., Grand Rapids, Michigan and Steelcase, Inc., Kentwood, Michigan have become  totally or partially separated, or are threatened to become  totally or partially separated.  Section 222(a)(2)(B) has been met because the workers’ firm  has shifted to a foreign country both the supply of services and the production of articles like or directly competitive with the services supplied and the articles produced by the subject  workers which contributed importantly to worker group separations at Steelcase, Inc., Grand Rapids, Michigan and Kentwood, Michigan.  Conclusion After careful review of the facts obtained in the  investigation, I determine that workers of Steelcase, Inc.,   Grand Rapids, Michigan (TA-W-82,320) and Steelcase, Inc.,  Kentwood, Michigan (TA-W-82,320A), who are engaged in activities  related to the supply of office furniture services and/or the  production of office furniture (as the case may be), meet the  worker group certification criteria under Section 222(a) of the  Act, 19 U.S.C. § 2272(a). In accordance with Section 223 of the  Act, 19 U.S.C. § 2273, I make the following certification:” [Department of Labor Trade Adjustment Assistance Database, Steelcase, Inc. Determination, #82340, accessed 1/17/14]
 
Steelcase’s CEO Was a Member of Business Leaders for Michigan, Which Pushed for the Elimination of the Michigan Business Tax. Steelcase’s president and CEO, James P. Hacket was a member of Business Leaders for Michigan when the group pushed for the elimination of the Michigan Business Tax. “After achieving about half of its initial goals, including the repeal of the Michigan Business Tax, Business Leaders for Michigan sees now as the right time to broaden its agenda with ideas that are much more private-sector driven and require a private-public partnership approach.” [Michigan Business Leaders, Members, accessed 1/17/14; MiBiz, 2/10/12]
 
 
 
Video: Cut a worker carrying an iPad through a high-tech manufacturing facility/research facility – Mark is on the iPad.
 
Text on Screen: 3. Invest in high-tech research
 
Audio: And start investing in high-tech research to attract new jobs to Michigan.
 
 
 
 
 
Video: Push in tight on Mark for ending.  Show web URL on screen.
 
Text on Screen: Rick Snyder’s Economic Policies Aren’t Working For The Middle Class
 
Audio: Tell Governor Snyder … his economic policies work for the wealthy, but not the rest of Michigan.”
 
 
 
“No foul on billboards chiding Gov. Snyder for higher taxes.” “Democratic gubernatorial candidate Mark Schauer, a former congressman, has made attacks on Snyder’s tax record a centerpiece of his campaign. In 2011, Snyder pushed through sweeping changes to Michigan’s business tax system, scrapping the Michigan Business Tax and replacing it with a 6 percent corporate income tax. It was calculated to be a $1.7 billion business tax cut in 2012-2013 in analysis by the nonpartisan Michigan House Fiscal Agency. To replace much of that revenue, Snyder backed legislation that raised taxes on individuals by about $1.4 billion. Its chief components and their calculated impact in 2012-2013:
 

  • Freeze the state income tax at 4.25 percent. It had been scheduled to fall to 3.9 percent by 2015. That was calculated by the House Fiscal Agency to raise $223 million in taxes in 2012-2013.
  • Lower deductions for pensions for those born 1946 or after, adding an estimated $343 million in taxes.
  • Reduce low-income tax credits from 20 percent to 6 percent, adding $261 million in taxes.
  • Lower homestead property tax credits, raising taxes by $270 million. [Bridge Magazine, 5/15/14]

 
Loss of Homestead Credit Would Lead to Hire Taxes for Seniors. “The loss of the homestead credit for an estimated quarter-million households means a net tax increase even for senior couples unaffected by application of the income tax to pensions. A couple in which the older partner was born in the years 1946 to 1952 (assumed to be age 66 in the example), and who receives $30,000 in pension income and $22,000 in Social Security would remain tax-free. With the loss of $430 in homestead credits, they would still see a loss in income.” [Grand Rapid Press, 7/13/11]
 
Snyder Taxed Retirement Income. “Gov. Rick Snyder signed the biggest tax overhaul in Michigan in 17 years that finances the elimination of the Michigan business tax with a bundle of changes to the personal income tax.
Overall, it amounts to a $220 million net cut in tax revenues to state coffers, but for Michigan businesses, including some 100,000 that no longer will have to pay the repealed Michigan Business Tax, it’s a $1.65 billion cut. The difference is being made up with $1.42 billion in additional income taxes, which includes applying the tax to pensions and other retirement income.” [Bridge Magazine, 5/25/11]
 
Snyder Cut Over a $1 Billion from Education:

  • K12 cut: $930,663,300
  • Community college cut: $12,000,000
  • Higher education cut: $216,000,100
  • TOTAL education cut: $1,158,663,400 [FY 2011-12 SCHOOL AID BUDGET]

 

 

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